Why do I need a profile?

So you can shop more efficiently. We want to learn about you and your preferences, so that we can provide accurate and useful information. We will send you insider’s info such as what’s in stores now and exclusive offers that will suit your style personality and location. Learn about yourself (profile) and buy what you need with confidence.

Also, your profile is synced across the app and the website, so you’ll always have the most recent checklists and tips whether you’re at home or on the go. Just sign in to access it.

What is Fashion DNA?

Fashion DNA is your road map to authentic style. It’s your personality translated into fashion. Knowing your Fashion DNA guides you in choosing the pieces that truly suit you and skipping those that don’t. Dressing for your DNA works from the inside out – it’s about knowing and embracing who you really are. Only then can you translate that knowing into your wardrobe to create a great signature style and exude a style sensibility that goes beyond trends.

How do checklists work?

beSleek checklists are purchase plans and time-saving tools for the modern woman, that can be used when shopping for your closet, dressing for a special occasion or packing for your next vacation. Check the notes for valuable tips on each item and use the accompanying photo as a reference when you shop. The arrows to the left allow you to move items up and down in the list, so you can order the pieces by budget (what you'd like to spend a bit more on) or necessity (those must-have items to stay current).

What does $ or $$$ mean?

Regarding the price symbols for each store, what's the difference between $ and $$$$?  The dollar symbols represent a store's average item price, so you know how much you can expect to pay for a piece at the boutique you're visiting. For a better understanding, view the chart below to see how the symbols correspond to popular stores and brands or denim lines.

  • $ = avg price >$100
    • Sample Brands - H&M, Forever21
    • Sample Denim - Gap Denim, Levis
  • $$ = avg price >$150 - $200
    • Sample Brands - Banana Republic, Club Monaco, TopShop
    • Sample Denim - J Brand, 7 for All Mankind
  • $$$ = avg price >$350
    • Sample Brands - diffusion lines like DVF by Diane Von Furstenberg
    • Sample Denim - Paige Premium Denim, Citizens for Humanity
  • $$$$ = avg price $500+
    • Sample Brands - Dolce & Gabbana, Chanel
    • Sample Denim - any pair that costs $350+

How can I print out my itineraries?

The itineraries are available exclusively on the beSleek SHOP app. Once you've accessed the itinerary you want through the app, click the arrow to send yourself a copy by email to print it out and take it with you.

How do I use the Store Directory - Store Finder

You can search for specific types of stores by choosing one or more filters to refine your search results. That way, you’ll know exactly where to go to fill in the holes in your wardrobe or find that piece de resistance you’ve been looking for.

Are Men’s stores included in the Directory?

Of course! We wouldn’t dare leave out the fellas. The ‘Mens’ filter can be used on the Store Directory page to identify only those stores that carry menswear.

Can beSleek determine my location?

Yes, if you’re using a smartphone with GPS capabilities and your Location Services are turned on (you can find this in the ‘Settings’ app on an iPhone).

How can I stay up to date with the beSleek team?

Join our community on Facebook, follow our Twitter feed and sign up for our monthly newsletter to ensure that you're always in the know. We also make ourselves available to readers with personal styling questions via email (address queries to:, so they'll always have trusted style advice when they most need it.